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Tabasco Fire Rubs
Project Type
Brand Extension, Package Design, Advertising, OOH
Date
2025
Tabasco Fire Rubs is a dry rub line that builds on the iconic Tabasco brand by transforming the classic pepper-aging barrel into the product’s signature bottle shape. The design keeps the brand’s heritage front and center while giving the rubs a bold, attention-grabbing look. Eye-catching visuals and energetic headlines highlight the heat, flavor, and attitude of the new lineup, positioning Tabasco Fire Rubs as a fresh and exciting extension of the original sauce.














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