Spookzels is a Halloween-themed pretzel brand that brings a spooky twist to a classic snack. The concept focuses on creating a fun and memorable trick-or-treating experience through playful packaging that glows in the dark. Inspired by classic Halloween imagery, the design combines bold typography, vibrant colors, and spooky illustrations to stand out on store shelves. The project also extends into advertising and promotional materials, including product photography, social media campaigns, and retail displays, creating a cohesive brand identity that captures the fun and excitement of Halloween.