Puplication Design, Magazine

Spring 2026

Aroma House: Matcha Edition is a thoughtfully designed issue that explores the cultural depth behind matcha, tracing its origins to Kyoto where centuries old tea traditions continue to shape its meaning today. Rather than framing matcha as just another trend, the magazine highlights its ritualistic roots, from its role in Japanese tea ceremonies to the intentional cultivation methods that define its quality. It also breaks down the differences between ceremonial, premium, and culinary grades, helping readers understand how color, texture, and flavor reflect both craftsmanship and purpose. Through a balance of storytelling and visual design, Aroma House reframes matcha as a cultural experience, one grounded in history, precision, and respect, inviting readers to see beyond the hype and connect with the essence of the tea itself.